No More Posts Here

July 22nd, 2010 by Adam Somer No comments »

I’m going to be collecting and storing my stats through a different method, so I’m retiring this blog.

I will post commentary on stats and figures as well as other interesting things that I come accross at www.ivegonemobile.com from now on.

Hope you enjoyed this blog.

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Income Level Distribution Of iPhone Users

July 13th, 2010 by Adam Somer No comments »

Here is the income level distribution of iPhone users studied by Nielsen

< 15,000K : 4%
$15K – $35K : 9%
$35K – $50K : 9%
$50K – $75K : 20%
$75K – $100K : 18%
> $100K : 40%

From: http://gorumors.com/crunchies/income-level-distribution-of-iphone-users/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+Techcrunchies+(TechCrunchies)

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Income Level Distribution Of Android Users

July 13th, 2010 by Adam Somer No comments »

Here is how the annual salaries of American Android users are distributed according to a study by Nielsen.

< $15K : 6%
$15K – $35K : 17%
$35K – $50K : 13%
$50K – $75K : 21%
$75K – $100K : 15%
> $100K : 28%

From: http://gorumors.com/crunchies/income-level-distribution-of-android-users/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+Techcrunchies+(TechCrunchies)

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The Most Popular Apps On Android, iPhone, And BlackBerry

July 13th, 2010 by Adam Somer No comments »

chart of the day, used apps on operating systems, 2010

From: http://www.businessinsider.com/chart-of-the-day-apps-on-mobile-os-2010-6

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iPad Browser Share Already Beating Android, BlackBerry

July 13th, 2010 by Adam Somer No comments »

There’s only 2 million iPads in the market, but the iPad’s share of the global browser market is already bigger than Android, BlackBerry, and the iPod touch, according to this chart cited in a recent Morgan Stanley research report.

From: http://www.businessinsider.com/chart-of-the-day-ipad-web-browsing-already-bigger-than-android-blackberry-2010-6?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+typepad/alleyinsider/silicon_alley_insider+(Silicon+Alley+Insider)

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Snapshot of a #1 App

July 13th, 2010 by Adam Somer No comments »

One of the employees at mobile ad management platform Burstlycreated an app called Air Horn, which simply makes a very loud horn noise. The app, which had been out for over 6 months and had zero marketing dollars spent to promote it, recently hit the No. 1 spot on the Free App list.

Three days before the app hit the top spot, Air Horn had 5,453 downloads within a day and was ranked 804 on the list. On May 31, the app’s first day at the top of the list, the app had grown to 173,002 downloads that day. As of Monday, June 7, the app was still No. 1 with 129,286 daily downloads.

Of course, ad impressions rose rapidly as the downloads rose. Daily ad impressions on Air Horn increased from 160,000 per day to more than 2,000,000 per day at peak. As of June 7, Air Horn had served a total of 4 million 3rd party ad network impressions since reaching No. 1. Over that time, the app served 4 million cross promotion impressions to promote Miyamura’s other app Annoying Sounds. Annoying Sounds subsequently shot all the way to the No. 5 on the list within a week. Before the cross-promotion, Annoying Sounds was not even a top-1000 app. Daily ad impressions on Annoying Sounds jumped from 35,000 per day to more than 1,000,000 per day at peak.

As impressions increased, so did the eCPM. The average initial eCPM on Air Horn was $2.06 and increased to an average of $2.62 over 8 days. As the app’s impressions scaled, certain ad networks started performing better and Burstly helped him optimize by prioritizing the high performing ad networks to serve the majority of the ad impressions. The click rate on the Annoying Sounds banner within Air Horn was 4.6% and the 3rd party ad network click rate averaged 3.4%.

From: http://techcrunch.com/2010/06/08/winning-the-app-store-lotto-what-a-week-at-no-1-in-the-app-store-looks-like/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+Techcrunch+(TechCrunch)

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iPhone versus iPad Apps

July 9th, 2010 by Adam Somer No comments »

iPhone and iPod apps sold much better during their first few months, and continue to today. In the first 90 days of the AppStore’s existence, 100 billion downloads made their way to the handheld devices. If the iPad is going to break that number, it will need to sell 65 million apps this month, nearly double its 2-month sales figure of 35 million apps sold.

The iPad accounted for 21% of app growth, but just 3% of app sales – a figure that compliments why iPhone and iPod touch users install twice as many apps than iPad users

According to a study by Nielson, users of the handsets average around 37 apps on their device, while today Steve Jobs mentioned iPad users average just 17 per device.

A mobile research firm out the Netherlands found that iPad apps run an average price of $4.67, whereas iPhone and iPod touch apps are $.80 less at $3.87

From: http://www.readwriteweb.com/archives/breaking_down_apples_appstore_stats_infographic.php?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+readwriteweb+(ReadWriteWeb)

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Tablet Usage and Utility

July 9th, 2010 by Adam Somer No comments »

From: http://digitaldaily.allthingsd.com/20100608/huberty-on-ipad/?mod=ATD_rss

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Most Popular Mobile Apps

July 9th, 2010 by Adam Somer No comments »

Here are the top 5 apps on each of these mobile OS platforms based on their use in a 30 day period.

iPhone OS
1. Facebook
2. iPod/iTunes
3. Google Maps
4. Weather Channel
5. Pandora

Blackberry OS
1. Facebook
2. Google Maps
3. Weather Channel
4. ESPN
5. Pandora

Android OS
1. Google Maps
2. Facebook
3. Weather Channel
4. Pandora
5. Google Search

Other Smartphones
1. Facebook
2. Google Maps
3. Weather Channel
4. Pandora
5. Youtube

From: http://gorumors.com/crunchies/most-popular-mobile-apps/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+Techcrunchies+(TechCrunchies)

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The Weather Channel application for Android

July 9th, 2010 by Adam Somer No comments »

The Weather Channel application for Android officially surpassed 5 million downloads, making it the No. 1 weather app and one of the top 5 most downloaded overall apps as listed in Android Market. According to recent recent Nielsen data the app was the 3rd most used app on Android.

From: http://www.androidtapp.com/the-weather-channel-android-app-more-than-5-million-downloads/

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