Tweens (8-14) have never experienced life without mobile phones and internet and without doubt rely on it for a lot of things. A study conducted by Walt Disney across six European countries – UK, Spain, Germany, Italy, France, Poland showed the following usage behavior among pre-teenagers
Number of kids who access the internet : 80%
Tweens who use internet for games : 74%
Tweens who use internet for homework : 59%
Most popular way to communicate with friends
Face-to-face communication : 30%
SMS : 15%
Online chat : 14%
Cell Phone : 10%
