According to PWC:
- Growth will be driven by making existing customers more profitable and less by finding new customers.
- Large carriers invested more than $160 per subscriber [in 2009] in their networks, a more than 30 percent leap over 2008
- U.S. wireless companies reported an increase in customer retention expenses of more than 50 percent in 2008 compared to 2007.
- On average, use of prepaid minutes increased more than 147 percent in the past four years, from 270 minutes in 2006 to 667 minutes in 2009.
- As of June 30, 2009, 21 percent of all mobile device sales were smart phones, and an average of 12 percent of overall subscribers use smart phones. The average revenue per user for smart phones is $74 compared with total postpaid average revenue of $54.
