Report on Mobile Apps

April 16th, 2010 by Adam Somer Leave a reply »

Based on 2009:

  • There were 7 Billion total downloads (remember Apple, with all its buzz and attention only did 2 Billion last year, and the other branded app stores are miniscure compared to it).
  • And the average cost across all apps (including free ones) is about 59 cents. Paid apps had an average price of $1.90.
  • The Asian market gets most downloads but the North American market earns most of the revenues.
  • North America makes most money per app, Europe second, Africa last.
  • There were 5.1 Billion free apps (generating ad revenues of 0.09 cents per app on average)
  • People downloaded 4 free apps on average globally, per active mobile data user per year.
  • We spend 3.14 dollars per year or 26 cents per month on average that we spend globally on paid mobile apps. By comparison, the world’s average spend on the most popular mobile data content type – ring tones – is 11 cents per subscriber across the whole global subscriber base (measured so, because essentially every phone and network and country can do ringing tones).

From: http://communities-dominate.blogs.com/brands/2010/03/so-what-do-we-learn-from-chetan-sharmas-report-on-mobile-apps.html and http://www.chetansharma.com/Sizing_up_the_Global_Mobile_Apps_Market.pdf

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