From: http://www.emarketer.com/blog/index.php/mobile-advertising-more-effective-online-ads/
Posts Tagged ‘advertising’
The Effectiveness of Mobile Ads
June 1st, 2010
Pinch Media iPhone App Numbers
April 23rd, 2010Appearing in the top 100 list of an app store increases new users by an average of 2.3 X. Greater gains result from appearing in the top 25 and top 10 lists, often an order of magnitude.
The average application price cut increases demand by 130%. The average price increase drops demand to 25%
Users stop using the average application very quickly. Long term users are generally 1% of total downloads
Average ‘free vs paid’ ratios: total unique users 7.5 to 1, total number of times used 6.6 to 1, total time spent using the application 3.9 to 1.
Advertising rates of $0.54-$2.00 CPM are typical
From: http://www.slideshare.net/pinchmedia/iphone-appstore-secrets-pinch-media
Android Users Consume More Ads
April 23rd, 2010
Android users, only 5.2% of U.S. smartphones, accounted for 42% of ad requests in AdMob’s report. IPhone users generated 44%, nearly the same percentage of ad requests as Android, but from five times the marketshare: 25.3%. Blackberry lags, with 41.6% market share generating only 7% of ad requests.
Worldwide, Android’s share of smartphone ad requests jumped from 2% in February, 2009 to 24% in February, 2010. numbers follow a similar pattern. That 24%, half iPhone’s share, comes from less than 5% of the world’s smartphone market, while Apple generates its 50% of requests from almost 15% of worldwide smartphone sales. Again, Blackberry trails far behind, its almost 20% of worldwide smartphones accounting for only 4% of ad requests.
Mobile Services Used (2008-2009 Comparison)
February 16th, 2010Ford’s Success In Mobile Marketing
February 11th, 2010Ford ran a campaign on the Idle Screen and achieved a 20% click-through rate. Compare that with average click-through rates on the 6th mass media legacy PC based internet banner ads, which get 0.2% click through rates. So Ford achieved literally not 10x better response rates, but 100x better response rates. Awesome. They hit 1 million customers, and received 200,000 visits from those.
AdMob November 2009 Numbers
February 2nd, 2010Highlights from the November 2009 AdMob Mobile Metrics Report include:
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55 percent of ad requests in the US came from devices with WiFi capability, up from only 19 percent a year earlier.
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The Top 5 US devices based on WiFi requests generated were the iPod touch, iPhone, Sony PSP, HTC Dream (G1), and Motorola Droid.
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36 percent of iPhone traffic in the US was over WiFi, considerably higher than other WiFi capable devices. Less than 10 percent of traffic from the major Android devices came over WiFi.
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The iPhone accounted for 71 percent and the iPod touch accounted for 29 percent of total unique users from Apple devices.
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Android generated 27 percent of the requests from smartphones in the US in November 2009, up from 20 percent in October 2009.
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88 percent of requests from Android devices came from the US in November 2009, the second largest Android market is the UK with four percent of requests.
Largest Ad Networks in the U.S.
February 1st, 2010Here are the top 15 networks for online advertising US ranked by the number of Americans it reached in the month of December 2009. The YoY growth is given within brackets
1. Aol Advertising : 187.0 million (8%)
2. Yahoo! Network : 180.9 million (8%)
3. Google Ad Network : 178.1 million (13%)
4. ValueClick Networks : 170.7 million (7%)
5. Microsoft Media Network US : 165.4 million (31%)
6. Specific Media : 165.2 million (8%)
7. FOX Audience Network : 156.9 million (N/A)
8. 24/7 Real Media : 155.8 million (9%)
9. Collective Network : 153.9 million (22%)
10. InterCLICK : 148.9 million (9%)
11. Tribal Fusion : 147.1 million (5%)
12. AudienceScience : 146.4 million (16%)
13. Traffic Marketplace : 144.1 million (-2%)
14. Adconian Media : 141.2 million (-1%)
15. Turn Inc. : 138.2 million (12%)
Mobile Ad Click Rates
February 1st, 2010
AdMob Growth
January 4th, 2010
Wi-Fi on Smartphones is a Major Trend
December 23rd, 2009Wi-Fi usage has taken off, with 24 percent of requests in the US coming in over a WiFi network in November 2009, compared to 8 percent in November 2008. Other WiFi devices, such as the iPod touch, Sony PlayStation Portable (PSP), and Nintendo DSi also gained traction in 2009.
Highlights from the November 2009 AdMob Mobile Metrics Report include:
- 55 percent of ad requests in the US came from devices with WiFi capability, up from only 19 percent a year earlier.
- The Top 5 US devices based on WiFi requests generated were the iPod touch, iPhone, Sony PSP, HTC Dream (G1), and Motorola Droid.
- 36 percent of iPhone traffic in the US was over WiFi, considerably higher than other WiFi capable devices. Less than 10 percent of traffic from the major Android devices came over WiFi.
- The iPhone accounted for 71 percent and the iPod touch accounted for 29 percent of total unique users from Apple devices.
- Android generated 27 percent of the requests from smartphones in the US in November 2009, up from 20 percent in October 2009.
- 88 percent of requests from Android devices came from the US in November 2009, the second largest Android market is the UK with four percent of requests.
From: http://www.dailywireless.org/2009/12/22/smartphone-wifi-major-trend/
