Posts Tagged ‘advertising’
Mobile Services Used (2008-2009 Comparison)
February 16th, 2010
Ford’s Success In Mobile Marketing
February 11th, 2010Ford ran a campaign on the Idle Screen and achieved a 20% click-through rate. Compare that with average click-through rates on the 6th mass media legacy PC based internet banner ads, which get 0.2% click through rates. So Ford achieved literally not 10x better response rates, but 100x better response rates. Awesome. They hit 1 million customers, and received 200,000 visits from those.
AdMob November 2009 Numbers
February 2nd, 2010Highlights from the November 2009 AdMob Mobile Metrics Report include:
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55 percent of ad requests in the US came from devices with WiFi capability, up from only 19 percent a year earlier.
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The Top 5 US devices based on WiFi requests generated were the iPod touch, iPhone, Sony PSP, HTC Dream (G1), and Motorola Droid.
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36 percent of iPhone traffic in the US was over WiFi, considerably higher than other WiFi capable devices. Less than 10 percent of traffic from the major Android devices came over WiFi.
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The iPhone accounted for 71 percent and the iPod touch accounted for 29 percent of total unique users from Apple devices.
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Android generated 27 percent of the requests from smartphones in the US in November 2009, up from 20 percent in October 2009.
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88 percent of requests from Android devices came from the US in November 2009, the second largest Android market is the UK with four percent of requests.
Largest Ad Networks in the U.S.
February 1st, 2010Here are the top 15 networks for online advertising US ranked by the number of Americans it reached in the month of December 2009. The YoY growth is given within brackets
1. Aol Advertising : 187.0 million (8%)
2. Yahoo! Network : 180.9 million (8%)
3. Google Ad Network : 178.1 million (13%)
4. ValueClick Networks : 170.7 million (7%)
5. Microsoft Media Network US : 165.4 million (31%)
6. Specific Media : 165.2 million (8%)
7. FOX Audience Network : 156.9 million (N/A)
8. 24/7 Real Media : 155.8 million (9%)
9. Collective Network : 153.9 million (22%)
10. InterCLICK : 148.9 million (9%)
11. Tribal Fusion : 147.1 million (5%)
12. AudienceScience : 146.4 million (16%)
13. Traffic Marketplace : 144.1 million (-2%)
14. Adconian Media : 141.2 million (-1%)
15. Turn Inc. : 138.2 million (12%)
Mobile Ad Click Rates
February 1st, 2010
AdMob Growth
January 4th, 2010
Wi-Fi on Smartphones is a Major Trend
December 23rd, 2009Wi-Fi usage has taken off, with 24 percent of requests in the US coming in over a WiFi network in November 2009, compared to 8 percent in November 2008. Other WiFi devices, such as the iPod touch, Sony PlayStation Portable (PSP), and Nintendo DSi also gained traction in 2009.
Highlights from the November 2009 AdMob Mobile Metrics Report include:
- 55 percent of ad requests in the US came from devices with WiFi capability, up from only 19 percent a year earlier.
- The Top 5 US devices based on WiFi requests generated were the iPod touch, iPhone, Sony PSP, HTC Dream (G1), and Motorola Droid.
- 36 percent of iPhone traffic in the US was over WiFi, considerably higher than other WiFi capable devices. Less than 10 percent of traffic from the major Android devices came over WiFi.
- The iPhone accounted for 71 percent and the iPod touch accounted for 29 percent of total unique users from Apple devices.
- Android generated 27 percent of the requests from smartphones in the US in November 2009, up from 20 percent in October 2009.
- 88 percent of requests from Android devices came from the US in November 2009, the second largest Android market is the UK with four percent of requests.
From: http://www.dailywireless.org/2009/12/22/smartphone-wifi-major-trend/
Most Popular Online Targeting Strategies
December 17th, 2009In a study conducted by a European advertising association earlier this year, close to 50% of the online advertisers had revealed that they used behavioral and demographic targeting in their online marketing campaigns. In a more elaborate study across Europe and North America, online marketers reveal many more popular targeting options. Here are the various options ranked by percent of respondents
Geographic : 51%
Contextual : 49%
Demographic : 37%
Time Targeting : 25%
Profile/Log in data : 20%
Behavioral (Sequential,Retargeting,Remessaging) : 20%
Behavioral (Segment based : Intending to purchase) : 12%
Others : 1%
No Targeting : 19%
One-fifth of the marketers weren’t using any targeting option which means there is a gold-mine of opportunity!
Mobile Advertising More Effective Than Regular Internet Advertising?
December 17th, 2009- Mobile ads are 30 times more effective than Internet ads.
- The average successfulness of individual SMS/MMS campaigns was approximately 27 times higher than in the case of Internet banner campaigns.
- It is estimated that half of the world’s humans now carry a mobile phone, approaching the 4-billion mark, yet Gartner’s latest figures put the number of installed PCs worldwide at only 1 billion units — and not all of these have Internet access. The gap between mobile and PC ownership is even greater in developing markets.
- The average mobile response rate was 2.72 percent. In the case of the most successful campaign, the response rate reached 11.78 percent. The least successful mobile campaign had a response rate of 0.29 percent, which was still three times higher than the average response rate for Internet campaigns.
From: http://www.mobilemarketer.com/cms/opinion/columns/4755.html
Who Clicks on Ads?
December 13th, 2009In a study by Chitika, 86 million web users were studied in a 2 week period
Among them, only 1,863,710 clicked on ads.
That is roughly 2%. This small population has kept a big chunk of the online economy moving.
