The average application price cut increases demand by 130%. The average price increase drops demand to 25%

Users stop using the average application very quickly. Long term users are generally 1% of total downloads

Average ‘free vs paid’ ratios: total unique users 7.5 to 1, total number of times used 6.6 to 1, total time spent using the application 3.9 to 1.

Advertising rates of $0.54-$2.00 CPM are typical

From: http://www.slideshare.net/pinchmedia/iphone-appstore-secrets-pinch-media

Android Police expect there to be some 100,000 Android apps available by around September of this year

From: http://gigaom.com/2010/03/26/in-the-app-economy-does-the-mobile-browser-matter/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+OmMalik+(GigaOM)

• Android users rivaling iPhone users in loyalty, with about 90% of each user group planning to stick with their current brand when buying their next phone.
• Nearly 40% of Blackberry users continue to prefer Apple’s iPhone as their next smartphone purchase, but a third of them would also switch to the Android operating system
• Asked specifically if they’d swap their present phone for Google’s new Android-based Nexus One, 32% of Blackberry users said “yes,” compared with just 9% of iPhone users. This figure zoomed to 60% for users of smartphones not made by Blackberry or Apple.
• Android users skew younger and less affluent than iPhone and Blackberry users.
• Users of all types of smartphones had downloaded more free applications than paid ones during the preceding seven days, with iPhone users significantly more likely to pay for apps, Android users leading in free apps, and Blackbery users far behind on both fronts.

From: http://www.cellular-news.com/story/42400.php?source=rss&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+cellular-news/LmiX+(cellular-news)&utm_content=Google+Reader

• There were 7 Billion total downloads (remember Apple, with all its buzz and attention only did 2 Billion last year, and the other branded app stores are miniscure compared to it).
• And the average cost across all apps (including free ones) is about 59 cents. Paid apps had an average price of $1.90.
• The Asian market gets most downloads but the North American market earns most of the revenues.
• North America makes most money per app, Europe second, Africa last.
• There were 5.1 Billion free apps (generating ad revenues of 0.09 cents per app on average)
• People downloaded 4 free apps on average globally, per active mobile data user per year.
• We spend 3.14 dollars per year or 26 cents per month on average that we spend globally on paid mobile apps. By comparison, the world’s average spend on the most popular mobile data content type – ring tones – is 11 cents per subscriber across the whole global subscriber base (measured so, because essentially every phone and network and country can do ringing tones).

From: http://communities-dominate.blogs.com/brands/2010/03/so-what-do-we-learn-from-chetan-sharmas-report-on-mobile-apps.html and http://www.chetansharma.com/Sizing_up_the_Global_Mobile_Apps_Market.pdf

• A third of UK mobile users (33%) see content and applications – such as games, music and maps – as an important decision factor when choosing their next mobile handset.
• 13% of UK mobile users consider content and applications to be the single most important handset purchase consideration, compared to only 9% who pick their phone based on the model of handset and 12% who make their choice based on the network operator.
• In the UK, almost a fifth (19%) of phone users are regularly downloading applications – more than those that load ringtones (17%) and caller tunes (13%).
• While users are still the most loyal towards handset brands such as Nokia, Samsung, Apple and BlackBerry – which account for 51% of total consumer brand-commitment – 24% of UK mobile users are now placing their loyalties with content and application brands instead, while 25% are primarily loyal to their operator.
• Among younger consumers (aged 16-30), content and application brands account for 37% of total commitment compared with just 12% who are primarily committed to their operator.

From: http://www.cellular-news.com/story/42087.php?source=rss&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+cellular-news/LmiX+(cellular-news)

• More than half the respondents (53%) are likely to blame individual handset manufacturers for problems
• 58% would not hesitate to publicise their dissatisfaction first via social media
• 57% are disappointed with the overall performance of their smartphone
• Streaming media, web browsers and social networking applications are causing the most problems for smartphone users
• Nearly a third (29%) experience ‘continual’ problems with newly acquired applications
• 64% of respondents have required some form of software patching to fix issues on their smartphone
• Smartphone owners are also most likely to vocalise their dissatisfaction through social networking sites (58%) and to friends and family (57%)
• At the same time, the purchasing decisions of 76% are influenced by criticisms from friends and family, and 64% will take heed of criticisms received via social media.
• The vast majority (88%) said that they are happy to wait until handsets have proven reliability before purchasing – suggesting consumers are becoming more cautious as a result of negative experiences.

From: http://www.cellular-news.com/story/42225.php?source=rss&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+cellular-news/LmiX+(cellular-news)&utm_content=Google+Reader

Download full report “Sizing up the global mobile apps market” at http://www.chetansharma.com/Sizing_up_the_Global_Mobile_Apps_Market.pdf

From: http://gigaom.com/2010/03/17/mobile-apps-are-hot-but-dont-forget-emerging-markets/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+OmMalik+(GigaOM)

From: http://gigaom.com/2010/01/26/facebook-pokes-users-through-app-stores/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+OmMalik+(GigaOM)

From: http://arstechnica.com/apple/news/2010/01/apple-responsible-for-994-of-mobile-app-sales-in-2009.ars

From: http://www.readwriteweb.com/archives/does_the_size_of_mobile_apps_stores_still_matter.php?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+readwriteweb+(ReadWriteWeb)