Posts Tagged ‘apps’

The End of the Landline

June 11th, 2010

22.9 percent of U.S. adults have a wireless phone at home but no landline.

  • Two of every nine adults live in wireless-only homes as compared to two out of every 17 in 2006.
  • Although wireless-only adoption rates for survey respondents decrease dramatically after the age of 35, every age group shows an increase in wireless adoption over prior-year surveys.
  • The number of unemployed and retired adults using only a wireless phone has doubled to 20.2 percent from 10.3 percent since the midpoint of 2006.
  • Even among households with both landline and wireless service, 25.7 percent of calls were on wireless telephones, and the CDC considers such households “wireless mostly” due to their increased reliance on cell phones. They account for 16.3 percent of all households, up from 14.4 percent in the first half of 2008.

And 75 percent of those between the ages of 12 and 17 own a cell phone, up from the 45 percent in 2004.

From: http://gigaom.com/2010/05/13/tracking-the-landlines-demise/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+OmMalik+(GigaOM)

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Number of iPhones in Use

June 11th, 2010

AT&T’s numbers from late 2009 reveal that only 75% of all sold iPhones were in use. That proportion is declining every quarter. So its silly to suggest there are 85 million users of Apple iPhone compatible digital devices. If we use the 75% ratio from AT&T, the maximum is 64 million. In reality that is far below 60 million by now. Out of specifically iPhone models, out of 51 million sold so far, less than 38 million are in use (using same AT&T ratio).

From: http://communities-dominate.blogs.com/brands/2010/05/smartphone-wars-panic-at-apple-panic-at-nokia-google-stumbles.html

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Jiwire Mobile Audience Insights Report

June 11th, 2010

From: http://www.jiwire.com/downloads/pdf/JiWire_MobileAudienceInsightsReport_Q12010.pdf

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What People are Buying From the iPhone App Store

May 10th, 2010
  • 22 percent of all available paid apps in the App Store are books, yet they account for just 3 percent of all app purchases.
  • Utilities are the most-browsed category – potential software buyers look for utilities 24 percent of the time. That compares to 15 percent searching the games category, which is the runner-up in terms of interest.
  • People browsing through books only do so 2 percent of the time

From: http://gigaom.com/2010/04/22/iphone-app-recommendations-apptizr/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+OmMalik+(GigaOM)

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Pinch Media iPhone App Numbers

April 23rd, 2010

Appearing in the top 100 list of an app store increases new users by an average of 2.3 X. Greater gains result from appearing in the top 25 and top 10 lists, often an order of magnitude.

The average application price cut increases demand by 130%. The average price increase drops demand to 25%

Users stop using the average application very quickly. Long term users are generally 1% of total downloads

Average ‘free vs paid’ ratios: total unique users 7.5 to 1, total number of times used 6.6 to 1, total time spent using the application 3.9 to 1.

Advertising rates of $0.54-$2.00 CPM are typical

From: http://www.slideshare.net/pinchmedia/iphone-appstore-secrets-pinch-media

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Mobile Browser and Apps

April 23rd, 2010

By 2011, over 85 percent of handsets shipped globally will include some form of browser

Android Police expect there to be some 100,000 Android apps available by around September of this year

From: http://gigaom.com/2010/03/26/in-the-app-economy-does-the-mobile-browser-matter/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+OmMalik+(GigaOM)

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The Writing on the Wall

April 23rd, 2010

From Crowd Science survey:

  • Android users rivaling iPhone users in loyalty, with about 90% of each user group planning to stick with their current brand when buying their next phone.
  • Nearly 40% of Blackberry users continue to prefer Apple’s iPhone as their next smartphone purchase, but a third of them would also switch to the Android operating system
  • Asked specifically if they’d swap their present phone for Google’s new Android-based Nexus One, 32% of Blackberry users said “yes,” compared with just 9% of iPhone users. This figure zoomed to 60% for users of smartphones not made by Blackberry or Apple.
  • Android users skew younger and less affluent than iPhone and Blackberry users.
  • Users of all types of smartphones had downloaded more free applications than paid ones during the preceding seven days, with iPhone users significantly more likely to pay for apps, Android users leading in free apps, and Blackbery users far behind on both fronts.

From: http://www.cellular-news.com/story/42400.php?source=rss&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+cellular-news/LmiX+(cellular-news)&utm_content=Google+Reader

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Admob Mobile Metrics Report – February 2010

April 23rd, 2010
  • In February 2010, smartphones accounted for 48% of AdMob’s worldwide traffic, up from 35% in February 2009. The strong growth of iPhone and Android traffic, fueled by heavy application usage, was primarily responsible for the increase. In absolute terms, smartphone traffic increased 193% over the last year.
  • Feature phones declined from 58% to 35% of AdMob’s total traffic as users began switching to smartphones. Although the share of traffic from feature phones as a category declined, in absolute terms traffic grew 31% year-over-year.
  • The mobile Internet devices category experienced the strongest growth of the three, increasing to account for 17% of traffic in AdMob’s network in February 2010. The iPod touch is responsible for 93% of this traffic; other devices include the Sony PSP and Nintendo DSi. In absolute terms, mobile Internet device category traffic increased 403%.
  • In February 2010, the leading smartphone operating systems in the AdMob network were the iPhone OS, Android, and Symbian. Over the last year, the iPhone increased its share of smartphone requests from 33% to 50% while Symbian’s share of requests fell from 43% to 18%.
  • Android was the fastest growing operating system in the AdMob network year-over-year. Android’s share of smartphone requests increased from 2% in February 2009 to 24% in February 2010. The top five Android devices worldwide, by traffic, were the Motorola Droid, HTC Dream, HTC Hero, HTC Magic, and the Motorola CLIQ.

From: http://metrics.admob.com/wp-content/uploads/2010/03/AdMob-Mobile-Metrics-Feb-10.pdf

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App Stores Stealing Brand Loyalty from Handset Manufacturers

March 18th, 2010

Latest TNS’ Global Telecoms Insights research reveals that:

  • A third of UK mobile users (33%) see content and applications – such as games, music and maps – as an important decision factor when choosing their next mobile handset.
  • 13% of UK mobile users consider content and applications to be the single most important handset purchase consideration, compared to only 9% who pick their phone based on the model of handset and 12% who make their choice based on the network operator.
  • In the UK, almost a fifth (19%) of phone users are regularly downloading applications – more than those that load ringtones (17%) and caller tunes (13%).
  • While users are still the most loyal towards handset brands such as Nokia, Samsung, Apple and BlackBerry – which account for 51% of total consumer brand-commitment – 24% of UK mobile users are now placing their loyalties with content and application brands instead, while 25% are primarily loyal to their operator.
  • Among younger consumers (aged 16-30), content and application brands account for 37% of total commitment compared with just 12% who are primarily committed to their operator.

From: http://www.cellular-news.com/story/42087.php?source=rss&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+cellular-news/LmiX+(cellular-news)

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Over Half of Smartphone Users Are Disappointed With Handset and Apps

March 18th, 2010

System and device testing company, Fanfare, has announced the results of a survey into end-user perspectives on smartphone performance. The research shows that smartphone owners are regularly experiencing problems such as application glitches, compatibility issues, crashing and freezing, yet are unclear as to whether these can be attributed to the handset, network, or individual applications.

  • More than half the respondents (53%) are likely to blame individual handset manufacturers for problems
  • 58% would not hesitate to publicise their dissatisfaction first via social media
  • 57% are disappointed with the overall performance of their smartphone
  • Streaming media, web browsers and social networking applications are causing the most problems for smartphone users
  • Nearly a third (29%) experience ‘continual’ problems with newly acquired applications
  • 64% of respondents have required some form of software patching to fix issues on their smartphone
  • Smartphone owners are also most likely to vocalise their dissatisfaction through social networking sites (58%) and to friends and family (57%)
  • At the same time, the purchasing decisions of 76% are influenced by criticisms from friends and family, and 64% will take heed of criticisms received via social media.
  • The vast majority (88%) said that they are happy to wait until handsets have proven reliability before purchasing – suggesting consumers are becoming more cautious as a result of negative experiences.

From: http://www.cellular-news.com/story/42225.php?source=rss&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+cellular-news/LmiX+(cellular-news)&utm_content=Google+Reader

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