- Mobile ads are 30 times more effective than Internet ads.
- The average successfulness of individual SMS/MMS campaigns was approximately 27 times higher than in the case of Internet banner campaigns.
- It is estimated that half of the world’s humans now carry a mobile phone, approaching the 4-billion mark, yet Gartner’s latest figures put the number of installed PCs worldwide at only 1 billion units — and not all of these have Internet access. The gap between mobile and PC ownership is even greater in developing markets.
- The average mobile response rate was 2.72 percent. In the case of the most successful campaign, the response rate reached 11.78 percent. The least successful mobile campaign had a response rate of 0.29 percent, which was still three times higher than the average response rate for Internet campaigns.
From: http://www.mobilemarketer.com/cms/opinion/columns/4755.html
