Posts Tagged ‘click through rate’

Email Marketing : Click Through Rate and Volumes

January 14th, 2010

A recent study by Epsilon gives us an idea of the reach Email marketing has had and how it is growing:

  • Email open rate in Q3 2008 : 19.8%
  • Email open rate in Q3 2009 : 22.0%
  • Click through rate(CTR) in Q3 2008 : 5.9%
  • Click through rate(CTR) in Q3 2009 : 6.2%
  • YoY growth in average email volume per organization : 7.5%

From: http://techcrunchies.com/email-marketing-click-through-rate-and-volumes/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+Techcrunchies+(TechCrunchies)

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