Posts Tagged ‘content’
App Stores Stealing Brand Loyalty from Handset Manufacturers
March 18th, 2010Latest TNS’ Global Telecoms Insights research reveals that:
- A third of UK mobile users (33%) see content and applications – such as games, music and maps – as an important decision factor when choosing their next mobile handset.
- 13% of UK mobile users consider content and applications to be the single most important handset purchase consideration, compared to only 9% who pick their phone based on the model of handset and 12% who make their choice based on the network operator.
- In the UK, almost a fifth (19%) of phone users are regularly downloading applications – more than those that load ringtones (17%) and caller tunes (13%).
- While users are still the most loyal towards handset brands such as Nokia, Samsung, Apple and BlackBerry – which account for 51% of total consumer brand-commitment – 24% of UK mobile users are now placing their loyalties with content and application brands instead, while 25% are primarily loyal to their operator.
- Among younger consumers (aged 16-30), content and application brands account for 37% of total commitment compared with just 12% who are primarily committed to their operator.
Mobile Services Used (2008-2009 Comparison)
February 16th, 2010Teens on the Internet
February 11th, 2010
Consumer Willingness To Pay For Online Content
January 26th, 2010Here are the results of an extensive study conducted by Nielsen over whether people have purchased or willing purchase any of the following content online. The percentage of users who answered in the affirmative is offered alongside
Music : 57%
Theatrical movies : 57%
Games : 51%
Professionally produced videos (and TV shows) : 50%
Magazines : 49%
Newspapers : 42%
Internet only news sources : 36%
Radio (Music) : 32%
Podcasts : 28%
Social communities : 28%
Radio (News talk) : 26%
Consumer generated video : 24%
Blogs : 20%
Forrester: People Won’t Pay for Online Content
November 18th, 2009
