From: http://mashable.com/2010/05/07/mobile-market-share-may/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+Mashable+(Mashable)

• A third of UK mobile users (33%) see content and applications – such as games, music and maps – as an important decision factor when choosing their next mobile handset.
• 13% of UK mobile users consider content and applications to be the single most important handset purchase consideration, compared to only 9% who pick their phone based on the model of handset and 12% who make their choice based on the network operator.
• In the UK, almost a fifth (19%) of phone users are regularly downloading applications – more than those that load ringtones (17%) and caller tunes (13%).
• While users are still the most loyal towards handset brands such as Nokia, Samsung, Apple and BlackBerry – which account for 51% of total consumer brand-commitment – 24% of UK mobile users are now placing their loyalties with content and application brands instead, while 25% are primarily loyal to their operator.
• Among younger consumers (aged 16-30), content and application brands account for 37% of total commitment compared with just 12% who are primarily committed to their operator.

From: http://www.cellular-news.com/story/42087.php?source=rss&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+cellular-news/LmiX+(cellular-news)

From: http://communities-dominate.blogs.com/brands/2010/02/our-gift-to-you-our-readers-the-tomiahonen-cheat-sheet-on-all-major-mobile-industry-numbers.html

From: http://mashable.com/2010/02/03/teens-dont-tweet-or-blog/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+Mashable+(Mashable)

Music : 57%
Theatrical movies : 57%
Games : 51%
Professionally produced videos (and TV shows) : 50%
Magazines : 49%
Newspapers : 42%
Internet only news sources : 36%
Radio (Music) : 32%
Podcasts : 28%
Social communities : 28%
Radio (News talk) : 26%
Consumer generated video : 24%
Blogs : 20%

From: http://techcrunchies.com/consumer-willingness-to-pay-for-online-content/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+Techcrunchies+(TechCrunchies)