Posts Tagged ‘data’

Average Monthly Smartphone Data Consumption

March 7th, 2010

Here is the projected average data consumption over smartphone devices on a per subscriber basis over the next few years for the US market according to a study by Rysavy research:

2010 : 0.3 GB
2011 : 0.7 GB
2012 : 1.0 GB
2013 : 1.6 GB
2014 : 2.7 GB
2015 : 4.2 GB
2016 : 6.7 GB

From: http://techcrunchies.com/smartphone-bandwidth-usage/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+Techcrunchies+(TechCrunchies)

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JiWire Mobile Insights Report (Wi-Fi)

March 1st, 2010



From: http://www.jiwire.com/downloads/pdf/JiWire_MobileAudienceInsights_Q409.pdf

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Mobile Services Used (2008-2009 Comparison)

February 16th, 2010

CheatSheet

From: http://communities-dominate.blogs.com/brands/2010/02/our-gift-to-you-our-readers-the-tomiahonen-cheat-sheet-on-all-major-mobile-industry-numbers.html

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iPhone and iPad Comparison

February 11th, 2010

From: http://gigaom.com/2010/01/28/what-the-ipad-tells-us-about-mobile-broadband-pricing/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+OmMalik+(GigaOM)

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Voice vs. Data ARPU

February 1st, 2010

From: http://gigaom.com/2010/01/14/forget-consumers-even-verizon-execs-cant-figure-out-wireless-pricing/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+OmMalik+(GigaOM)

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Data Plans

January 4th, 2010
  • Sprint’s dual mode U301 USB modem (left) supports both WiMAX and EV-DO. Sprint’s 3G/4G Mobile Broadband Plan costs $69/month (on a 2 year contract), but includes both 3G and 4G data access. It works on both Macs and PCs.
  • Cricket Broadband costs $40 a month with no signed contracts and no overage fees. It uses Sprint’s CDMA network and their coverage map shows similar coverage to Sprint. Cricket’s A600 Modem, also with a microSD storage slot, is free with a new activation. It provides 3G (EVDO Rev A) & 1X speeds, and the $40 per month service is capped around 5 MB per month.
  • Virgin Mobile’s 2Go plan has prepaid 3G data, but their $60 plan only provides 1GB per month. Virgin’s $99 Modem, a Novatel Wireless MC760 has an optional external antenna for enhanced performance on the fringe areas of networks and works with Macs and PCs.
  • Millenicom has an unlimited prepaid data option for $69.99/month. It requires the purchase of a Sierra Wireless 598U modem for $99.99. The unlimited service is for personal and family use and is not to be used as a public WiFi, broadcast to multi-dwelling units. Their BYOD (Bring Your Own Device) Account works with mobile WiFi routers such as the Novatel Wireless MiFi 2200 mobile router which costs $298 at Amazon (without a service plan). It works over the Sprint mobile broadband network. The standard Millenicom Mobile Wireless Broadband account, with a 5-gigabyte usage cap, is $59.99/month, along with a one-time fee of $49.99 and a $15.00 shipping fee to get the account started.


From: http://www.dailywireless.org/2009/12/30/prepaid-data-plans-cheaper/

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AT&T Network Spend vs. iPhone Ramp

December 17th, 2009

500x_attchoke_top

500x_attchoke_bot

From: http://gizmodo.com/5428717/att-has-spent-less-on-network-construction-every-quarter-since-the-iphones-launch

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iPhone Data Use

December 13th, 2009

Roughly 3 percent of AT&T users generate 40 percent of the traffic on the network.

ericsson-chart1

From: http://gigaom.com/2009/12/09/att-exec-stop-streaming-dammit/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+OmMalik+(GigaOM)

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Parks: Mobile Internet and E-mail Services Jump in Popularity Among U.S. Consumers

December 8th, 2009

Adoption of non-text mobile data services has exceeded 40% of the more than 70 million U.S. broadband households with a mobile phone service, according to Parks Associates’ new consumer study.

Over one-fourth of mobile service users have adopted mobile Internet and e-mail services, eclipsing other mobile data ARPU drivers like mobile TV and music, indicating that carriers will have to win subscribers through more “practical” services first. The fast adoption of mobile social networking and navigation services, which have both exceeded 10%, also indicates carriers can be successful in deploying popular Web activities as revenue-generating data services on the mobile platform.

Smartphone penetration will exceed 30% of broadband households in 2009.

From: http://www.cellular-news.com/story/40889.php?source=rss&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+cellular-news/LmiX+(cellular-news)&utm_content=Google+Reader

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Mobile Internet Use Demographics

December 6th, 2009

According to BIGresearch’s Simultaneous Media Usage Survey of over 22,000 consumers, the audience for mobile marketing is growing but that the audience is still relatively small. Demographically, consumers who like mobile marketing tend to be young men.

Key Characteristics of Mobile Marketing Users and Non-Users

Mobile Marketing Users Mobile Marketing Non-Users
Men 57.9% 46.2%
Women 42.1% 53.8%
Average Age 39.2 45.9
Online search triggered by cell phone 17.4% 2.4%
Communicate about search via cell phone 41.3% 26.3%
Download music/video to cell phone 33.3% 14.6%
Regularly Use Facebook 37.9% 27.8%
Regularly Use MySpace 23.2% 9.8%
Regularly Use Twitter 13.1% 3.5%
Source: BIGresearch, November 2009

More data on mobile marketing users:

  • They are more likely than non-users to regularly give advice to others about products or services they have purchased
  • They are more likely to regularly seek advice than non-users
  • Their top triggers for online searches are magazines, coupons and cable TV
  • After conducting online search, they are most likely to communicate about it with others via face-to-face, email and cell phone
  • Both mobile marketing users and non-users go to iTunes.com,YouTube.com and LimeWire.com – in that order- most often to access or download video/music content
  • They are more likely to visit Facebook, Myspace and Twitter “regularly,” vs. non-users.

Additionally, the percentage of people who don’t like mobile marketing has increased across the board since June 2008.

  • 66.8% of overall respondents don’t like text ads (vs. 63.5% in 2008)
  • 60.2% don’t like voicemail ads (vs. 56.8% in 2008)
  • 59.6% don’t like video ads (vs. 56.1% in 2008)
  • 58% of people think marketers need permission prior to sending an ad (vs. 55.6% in 2008)
  • 52.1% think mobile ads are an invasion of privacy (vs. 49.5% in 2008).
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