Posts Tagged ‘email’
What are Adults Users Doing with thier Cell Phones
March 8th, 2010
Most Desired Features On a Smartphone
February 11th, 2010Must Have Features
Email : 85%
Internet browser : 78%
Digital camera : 73%
GPS : 73%
Faster 3G/4G : 72%
Most Important Online Marketing Technique
February 9th, 2010A recent study was conducted by Alterian research to study what marketers saw as the most important among the ‘new marketing’ techniques. Here are the results from the survey
Social Media Marketing : 66%
Engaging users on website : 57%
Customer Analysis and reporting : 56%
Individual email marketing : 55%
Multi-channel campaign management : 50%
Social media monitoring/listening tools : 36%
Email Marketing : Click Through Rate and Volumes
January 14th, 2010A recent study by Epsilon gives us an idea of the reach Email marketing has had and how it is growing:
- Email open rate in Q3 2008 : 19.8%
- Email open rate in Q3 2009 : 22.0%
- Click through rate(CTR) in Q3 2008 : 5.9%
- Click through rate(CTR) in Q3 2009 : 6.2%
- YoY growth in average email volume per organization : 7.5%
Instant Messaging Apps Comparison – Networks and Cost
January 4th, 2010
Mobile Media Usage Among Smartphone Users
January 4th, 2010Mobile Media
Smartphone : 80%
Non-Smartphone : 26%
Smartphone : 70%
Non-Smartphone : 12%
News/Info Browser
Smartphone : 65%
Non-Smartphone : 14%
Apps
Smartphone : 59%
Non-Smartphone : 13%
Social Networking
Smartphone : 43%
Non-Smartphone : 8%
Instant Messaging
Smartphone : 37%
Non-Smartphone : 10%
How People Use Thier Smartphones
January 4th, 2010
Android and iPhone Usage Patterns Are Similar
December 30th, 2009
comScore: Android Crashing the Smartphone Party
December 21st, 2009- Of those American consumers in the market for a smartphone, 17 percent are considering the purchase of an android-supported device in next three months, compared to 20 percent indicating they plan to purchase an iPhone.
- Although Android’s share of the smartphone market is relatively small, it has quickly doubled in the past year to 3.5 percent in October 2009.
- Users of the Apple iPhone were most likely to consume mobile media, with 94 percent of users doing so in September 2009, while 92 percent of Android device users, predominantly T-Mobile G1 users, engaged in mobile media activities, 12 percentage points higher than an average smartphone user.
- Email was the only major activity in which iPhone users (87 percent) were far more likely to participate than Android users (63 percent).
- In August 2009, just 22 percent of mobile users had heard of the Android, while in November 2009 this figure had reached 37 percent, largely prompted by the Verizon Droid advertising campaign launched in the fall.
| Mobile Media Consumption by Operating System (Percent of Operating System Users) Three Month Average Ending September 2009 United States Source: comScore MobiLens |
||||||
| Operating System Penetration by Media Category | ||||||
| Mobile Media | News/Info Browser | Any App | Social Networking | Instant Messenger | ||
| Apple | 94% | 87% | 80% | 83% | 58% | 43% |
| Android | 92% | 63% | 80% | 82% | 52% | 46% |
| Smartphone | 80% | 70% | 65% | 59% | 43% | 37% |
| Non-Smartphone | 26% | 12% | 14% | 13% | 8% | 10% |
| Intended Smartphone Purchasers Which phone to you plan to buy in the next 3 months? Custom Survey, n = 2,300 November 2009 United States Source: comScore, Inc. |
|
| Device | % of Respondents |
| Blackberry Pearl | 18% |
| iPhone 3GS | 14% |
| Blackberry Storm | 13% |
| Blackberry Curve | 11% |
| Verizon Droid | 8% |
| iPhone 3G | 6% |
| T-Mobile MyTouch | 5% |
| Blackberry Bold | 4% |
| Blackberry Tour | 3% |
| Other Android Device | 3% |
| Palm Pre | 2% |
| Other Blackberry | 2% |
| AT&T Tilt | 2% |
| T-Mobile G1 | 1% |
| Palm Centro | 1% |
| None of the Above | 8% |
From: http://comscore.com/Press_Events/Press_Releases/2009/12/Android_Crashing_the_Smartphone_Party
