Ford ran a campaign on the Idle Screen and achieved a 20% click-through rate. Compare that with average click-through rates on the 6th mass media legacy PC based internet banner ads, which get 0.2% click through rates. So Ford achieved literally not 10x better response rates, but 100x better response rates. Awesome. They hit 1 million customers, and received 200,000 visits from those.
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About
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I’m a product design, product marketing and business development executive.
I have a passion for creation, presentation and analysis.
Some would call me a pioneer in commercializing VOIP technology and an early advocate of converged mobile communications, having driven dozens of products and services through their lifecycles, often from raw concept through several commercial iterations.
I’ve been responsible, with the help of many talented people surrounding me, for dozens of products and services, used by tens of millions of people around the word.
I am an entrepreneur, and advisor and and a consultant to many, and have defined and marketed new communications and technology businesses through seed stage, incubator, VC funding, IPO and secondary offerings.
I love creating and love it even more when the things I create are used and enjoyed by millions.
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