Posts Tagged ‘games’

The End of the Landline

June 11th, 2010

22.9 percent of U.S. adults have a wireless phone at home but no landline.

  • Two of every nine adults live in wireless-only homes as compared to two out of every 17 in 2006.
  • Although wireless-only adoption rates for survey respondents decrease dramatically after the age of 35, every age group shows an increase in wireless adoption over prior-year surveys.
  • The number of unemployed and retired adults using only a wireless phone has doubled to 20.2 percent from 10.3 percent since the midpoint of 2006.
  • Even among households with both landline and wireless service, 25.7 percent of calls were on wireless telephones, and the CDC considers such households “wireless mostly” due to their increased reliance on cell phones. They account for 16.3 percent of all households, up from 14.4 percent in the first half of 2008.

And 75 percent of those between the ages of 12 and 17 own a cell phone, up from the 45 percent in 2004.

From: http://gigaom.com/2010/05/13/tracking-the-landlines-demise/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+OmMalik+(GigaOM)

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Number of iPhones in Use

June 11th, 2010

AT&T’s numbers from late 2009 reveal that only 75% of all sold iPhones were in use. That proportion is declining every quarter. So its silly to suggest there are 85 million users of Apple iPhone compatible digital devices. If we use the 75% ratio from AT&T, the maximum is 64 million. In reality that is far below 60 million by now. Out of specifically iPhone models, out of 51 million sold so far, less than 38 million are in use (using same AT&T ratio).

From: http://communities-dominate.blogs.com/brands/2010/05/smartphone-wars-panic-at-apple-panic-at-nokia-google-stumbles.html

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Jiwire Mobile Audience Insights Report

June 11th, 2010

From: http://www.jiwire.com/downloads/pdf/JiWire_MobileAudienceInsightsReport_Q12010.pdf

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App Stores Stealing Brand Loyalty from Handset Manufacturers

March 18th, 2010

Latest TNS’ Global Telecoms Insights research reveals that:

  • A third of UK mobile users (33%) see content and applications – such as games, music and maps – as an important decision factor when choosing their next mobile handset.
  • 13% of UK mobile users consider content and applications to be the single most important handset purchase consideration, compared to only 9% who pick their phone based on the model of handset and 12% who make their choice based on the network operator.
  • In the UK, almost a fifth (19%) of phone users are regularly downloading applications – more than those that load ringtones (17%) and caller tunes (13%).
  • While users are still the most loyal towards handset brands such as Nokia, Samsung, Apple and BlackBerry – which account for 51% of total consumer brand-commitment – 24% of UK mobile users are now placing their loyalties with content and application brands instead, while 25% are primarily loyal to their operator.
  • Among younger consumers (aged 16-30), content and application brands account for 37% of total commitment compared with just 12% who are primarily committed to their operator.

From: http://www.cellular-news.com/story/42087.php?source=rss&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+cellular-news/LmiX+(cellular-news)

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iPhone App Store Has More Books Than Games

March 17th, 2010

26,985 books are currently available as apps in the iPhone App Store. This is the first time the number of books available has exceeded the number of games (25,348).

Of course, this is far less than Amazon and Sony, which both offer over 400,000 e-books in their stores. (Though, to be sure, all Amazon Kindle apps are available to iPhone owners via the Kindle app, though Apple does not receive a revenue share on those sales.)

From: http://www.businessinsider.com/itunes-more-books-than-games-2010-3?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+typepad/alleyinsider/silicon_alley_insider+(Silicon+Alley+Insider)

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Mobile Content Usage, Top Smartphone Platforms, Top Mobile OEMs

March 11th, 2010
Top Mobile OEMs
3 Month Avg. Ending Jan. 2010 vs. 3 Month Avg. Ending Oct. 2009
Total U.S. Age 13+
Source: comScore MobiLens
Share (%) of Mobile Subscribers
Oct-09 Jan-10 Point Change
Total Mobile Subscribers 100.0% 100.0% N/A
Motorola 24.1% 22.9% -1.2
LG 22.0% 21.7% -0.3
Samsung 21.0% 21.1% 0.1
Nokia 9.3% 9.1% -0.2
RIM 6.4% 7.8% 1.4
Top Smartphone Platforms
3 Month Avg. Ending Jan. 2010 vs. 3 Month Avg. Ending Oct. 2009
Total U.S. Age 13+
Source: comScore MobiLens
Share (%) of Smartphone Subscribers
Oct-09 Jan-10 Point Change
Total Smartphone Subscribers 100.0% 100.0% N/A
RIM 41.3% 43.0% 1.7
Apple 24.8% 25.1% 0.3
Microsoft 19.7% 15.7% -4.0
Google 2.8% 7.1% 4.3
Palm 7.8% 5.7% -2.1



Mobile Content Usage
3 Month Avg. Ending Jan. 2010 vs. 3 Month Avg. Ending Oct. 2009
Total U.S. Age 13+
Source: comScore MobiLens
Share (%) of U.S. Mobile Subscribers
Oct-09 Jan-10 Point Change
Total Mobile Subscribers 100.0% 100.0% N/A
Sent text message to another phone 62.0% 63.5% 1.5
Used browser 26.8% 28.6% 1.8
Played games 21.3% 21.7% 0.4
Used Downloaded Apps 18.3% 19.8% 1.5
Accessed Social Networking Site or Blog 13.8% 17.1 % 3.3
Listened to music on mobile phone 11.6% 12.8% 1.2

From: http://www.comscore.com/Press_Events/Press_Releases/2010/3/comScore_Reports_January_2010_U.S._Mobile_Subscriber_Market_Share

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Mobile Apps Usage Frequency

March 7th, 2010

How frequently do iPhone and Android users make use of the various apps they have installed? All percentages are approximations

iPhone
Entertainment : 3 times (per month)
Games : 5 times
Lifestyle : 3 times
News : 8 times
Social Networking : 18.5

Android
Entertainment : 7.5 times (per month)
Games : 5.5 times
Lifestyle : 4 times
News : 10.5 times
Social Networking : 20.5 times

From: http://techcrunchies.com/mobile-apps-usage-frequency/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+Techcrunchies+(TechCrunchies)

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Internet Usage by Tweens

January 27th, 2010

Tweens (8-14) have never experienced life without mobile phones and internet and without doubt rely on it for a lot of things. A study conducted by Walt Disney across six European countries – UK, Spain, Germany, Italy, France, Poland showed the following usage behavior among pre-teenagers

Number of kids who access the internet : 80%
Tweens who use internet for games : 74%
Tweens who use internet for homework : 59%

Most popular way to communicate with friends
Face-to-face communication : 30%
SMS : 15%
Online chat : 14%
Cell Phone : 10%


From: http://techcrunchies.com/internet-usage-by-tweens/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+Techcrunchies+(TechCrunchies)

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Consumer Willingness To Pay For Online Content

January 26th, 2010

Here are the results of an extensive study conducted by Nielsen over whether people have purchased or willing purchase any of the following content online. The percentage of users who answered in the affirmative is offered alongside

Music : 57%
Theatrical movies : 57%
Games : 51%
Professionally produced videos (and TV shows) : 50%
Magazines : 49%
Newspapers : 42%
Internet only news sources : 36%
Radio (Music) : 32%
Podcasts : 28%
Social communities : 28%
Radio (News talk) : 26%
Consumer generated video : 24%
Blogs : 20%

From: http://techcrunchies.com/consumer-willingness-to-pay-for-online-content/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+Techcrunchies+(TechCrunchies)

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How People Use the iPhone vs. Other Phones

December 16th, 2009

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From: http://www.businessinsider.com/henry-blodget-how-people-use-the-iphone-2009-12

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