26,985 books are currently available as apps in the iPhone App Store. This is the first time the number of books available has exceeded the number of games (25,348).
Of course, this is far less than Amazon and Sony, which both offer over 400,000 e-books in their stores. (Though, to be sure, all Amazon Kindle apps are available to iPhone owners via the Kindle app, though Apple does not receive a revenue share on those sales.)
| Top Mobile OEMs 3 Month Avg. Ending Jan. 2010 vs. 3 Month Avg. Ending Oct. 2009 Total U.S. Age 13+ Source: comScore MobiLens |
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| Share (%) of Mobile Subscribers | |||
| Oct-09 | Jan-10 | Point Change | |
| Total Mobile Subscribers | 100.0% | 100.0% | N/A |
| Motorola | 24.1% | 22.9% | -1.2 |
| LG | 22.0% | 21.7% | -0.3 |
| Samsung | 21.0% | 21.1% | 0.1 |
| Nokia | 9.3% | 9.1% | -0.2 |
| RIM | 6.4% | 7.8% | 1.4 |
| Top Smartphone Platforms 3 Month Avg. Ending Jan. 2010 vs. 3 Month Avg. Ending Oct. 2009 Total U.S. Age 13+ Source: comScore MobiLens |
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| Share (%) of Smartphone Subscribers | |||
| Oct-09 | Jan-10 | Point Change | |
| Total Smartphone Subscribers | 100.0% | 100.0% | N/A |
| RIM | 41.3% | 43.0% | 1.7 |
| Apple | 24.8% | 25.1% | 0.3 |
| Microsoft | 19.7% | 15.7% | -4.0 |
| 2.8% | 7.1% | 4.3 | |
| Palm | 7.8% | 5.7% | -2.1 |
| Mobile Content Usage 3 Month Avg. Ending Jan. 2010 vs. 3 Month Avg. Ending Oct. 2009 Total U.S. Age 13+ Source: comScore MobiLens |
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| Share (%) of U.S. Mobile Subscribers | |||
| Oct-09 | Jan-10 | Point Change | |
| Total Mobile Subscribers | 100.0% | 100.0% | N/A |
| Sent text message to another phone | 62.0% | 63.5% | 1.5 |
| Used browser | 26.8% | 28.6% | 1.8 |
| Played games | 21.3% | 21.7% | 0.4 |
| Used Downloaded Apps | 18.3% | 19.8% | 1.5 |
| Accessed Social Networking Site or Blog | 13.8% | 17.1 % | 3.3 |
| Listened to music on mobile phone | 11.6% | 12.8% | 1.2 |
How frequently do iPhone and Android users make use of the various apps they have installed? All percentages are approximations
iPhone
Entertainment : 3 times (per month)
Games : 5 times
Lifestyle : 3 times
News : 8 times
Social Networking : 18.5
Android
Entertainment : 7.5 times (per month)
Games : 5.5 times
Lifestyle : 4 times
News : 10.5 times
Social Networking : 20.5 times
Tweens (8-14) have never experienced life without mobile phones and internet and without doubt rely on it for a lot of things. A study conducted by Walt Disney across six European countries – UK, Spain, Germany, Italy, France, Poland showed the following usage behavior among pre-teenagers
Number of kids who access the internet : 80%
Tweens who use internet for games : 74%
Tweens who use internet for homework : 59%
Most popular way to communicate with friends
Face-to-face communication : 30%
SMS : 15%
Online chat : 14%
Cell Phone : 10%
Here are the results of an extensive study conducted by Nielsen over whether people have purchased or willing purchase any of the following content online. The percentage of users who answered in the affirmative is offered alongside
Music : 57%
Theatrical movies : 57%
Games : 51%
Professionally produced videos (and TV shows) : 50%
Magazines : 49%
Newspapers : 42%
Internet only news sources : 36%
Radio (Music) : 32%
Podcasts : 28%
Social communities : 28%
Radio (News talk) : 26%
Consumer generated video : 24%
Blogs : 20%
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