Posts Tagged ‘mobile internet growth’

BIA/Kelsey/ConStat: Non-Voice Smartphone Usage Up Significantly

December 8th, 2009

Among mobile consumers surveyed in October, 18.5 percent searched the Internet for products or services in their local area, up from 15.6 percent in 2008. Almost 17 percent connected with a social network such as MySpace or Facebook, up from 9.6 percent in 2008.

Additional results from the study show a growing class of “heavy users” of non-voice services. For example, the percentage of users making more than 10 mobile Internet accesses per week continues to increase significantly, now representing over one-fifth of all mobile users. Among mobile users, 48.2 percent sent or received more than 10 text messages per week, 21 percent had more than 10 Internet accesses per week and 20 percent sent or received more than 10 e-mails per week.

From: http://www.wirelessweek.com/News/2009/11/Survey-Non-Voice-Smartphone-Usage-Up/

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ABI: WiMax Growing

December 7th, 2009

ABI Research:

  • Expect the total number of worldwide subscribers to be at around two million come January.
  • Clearwire has declared  it has 173,000 subscribers.
  • Yota, in Russia, had 100,000 subscribers in August and 200,000 in October.
  • PacketOne in  Malaysia, has reached 130,000 subscribers.
  • UQ Communications once expected to reach 300,000 subscribers by the end of 2009 in South Korea

From: http://www.engadget.com/2009/12/04/nearly-two-million-mobile-wimax-subscribers-worldwide-by-years/ and http://www.goingwimax.com/research-shows-wimax-use-growing/

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Mobile Internet Use Demographics

December 6th, 2009

According to BIGresearch’s Simultaneous Media Usage Survey of over 22,000 consumers, the audience for mobile marketing is growing but that the audience is still relatively small. Demographically, consumers who like mobile marketing tend to be young men.

Key Characteristics of Mobile Marketing Users and Non-Users

Mobile Marketing Users Mobile Marketing Non-Users
Men 57.9% 46.2%
Women 42.1% 53.8%
Average Age 39.2 45.9
Online search triggered by cell phone 17.4% 2.4%
Communicate about search via cell phone 41.3% 26.3%
Download music/video to cell phone 33.3% 14.6%
Regularly Use Facebook 37.9% 27.8%
Regularly Use MySpace 23.2% 9.8%
Regularly Use Twitter 13.1% 3.5%
Source: BIGresearch, November 2009

More data on mobile marketing users:

  • They are more likely than non-users to regularly give advice to others about products or services they have purchased
  • They are more likely to regularly seek advice than non-users
  • Their top triggers for online searches are magazines, coupons and cable TV
  • After conducting online search, they are most likely to communicate about it with others via face-to-face, email and cell phone
  • Both mobile marketing users and non-users go to iTunes.com,YouTube.com and LimeWire.com – in that order- most often to access or download video/music content
  • They are more likely to visit Facebook, Myspace and Twitter “regularly,” vs. non-users.

Additionally, the percentage of people who don’t like mobile marketing has increased across the board since June 2008.

  • 66.8% of overall respondents don’t like text ads (vs. 63.5% in 2008)
  • 60.2% don’t like voicemail ads (vs. 56.8% in 2008)
  • 59.6% don’t like video ads (vs. 56.1% in 2008)
  • 58% of people think marketers need permission prior to sending an ad (vs. 55.6% in 2008)
  • 52.1% think mobile ads are an invasion of privacy (vs. 49.5% in 2008).
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SAI: Mobile Data Revenue Per Month, Per Subscriber by Operator

November 23rd, 2009

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From: http://www.businessinsider.com/chart-of-the-day-sprint-still-winning-the-mobile-web-war-2009-11

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Bernstein: Bandwidth Crunch

November 23rd, 2009

From Techliberation/Bernstein::

Today, the average voice-only customer consumes something like 50 megabytes of data every month. For that, they pay about $40, or about $0.80 per megabyte. That’s 70% of wireless industry revenues. Text messaging generates another $10 per month for a minuscule amount of data (in fact, arguably no throughput at all, since text messaging travels in a signaling band rather than in the carrier band itself). Let’s call it $1,000 per megabyte. That’s another 15% of industry revenues. On a blended basis, then, that’s $1.00 per megabyte for 85% of industry revenues.

And then there’s the iPhone. By some estimates, the average iPhone user consumes as much as 800 megabytes per month. Take out their 50 Mb for voice and you’re looking at 750 Mb of data… for an additional $30. For the mathematically challenged, that’s a princely sum of… wait for it… four cents per megabyte. Worse, we noted that the FCC’s wireless net neutrality policies posed the risk of “bandwidth arbitrage,” where low bandwidth services (at $1.00 per megabyte) would be replaced with free or almost free applications that ride on $0.04 per megabyte data plans, and where carriers’ hands would be tied to prevent it. Taking a business that is currently getting $1.00 per megabyte down to just $0.04 per megabyte is, well, hard.

From CTIA:

  • According to the FCC’s most recent data, there were over 59 million mobile wireless high speed lines.
  • In addition, mobile wireless broadband growth continues to outpace every other broadband platform, with net additions between December 2007 and June 2008 greater than those of DSL and cable modem combined.
  • Mobile data and Internet traffic will increase 66 times between 2008 and 2013;
  • By 2010, “mobile broadband penetration will surpass fixed penetration globally.”
  • The simple task of watching a YouTube video consumes 100 times the bandwidth of a voice call.
  • The mobile data traffic footprint of a single mobile subscriber in 2015 could very well be 450 times what it was in 2005.

From: http://techliberation.com/2009/11/21/the-wireless-bandwidth-crunch-where-will-we-find-more-spectrum/

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Admob: Mobile Metrics for October 2009

November 23rd, 2009

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Android-Distribution-Nov-18

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smartphone traffic worldwide oct 2009 admob

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share of requests US oct 2009 admob

From: http://metrics.admob.com/2009/11/october-2009-mobile-metrics-report/

Full report: http://metrics.admob.com/wp-content/uploads/2009/11/AdMob-Mobile-Metrics-Oct-09.pdf

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Facebook Mobile Use

November 19th, 2009

During 2009 Facebook’s mobile usage has grown from 20 million to 65 million monthly active users.

Google has reported 5-fold mobile search volume growth during the last two years. In contrast, if Facebook’s mobile usage continued it’s stellar growth, Facebook would have 420 million mobile users at the end of 2010, 23-fold increase in two years. Of course, this won’t happen. Growth has to slow down, as the total amount of Facebook users just flew past 325 million monthly actives.

facebook_mobile_usage_by_platform

From: http://dirtyaura.org/blog/2009/11/17/insights-from-facebook-mobile-usage/

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Jiwire: Mobile Audience Insights Report

November 17th, 2009

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All from the Jiwire Mobile Audience Insights Report at: http://www.jiwire.com/downloads/pdf/JiWire_MobileAudienceInsights_Q309.pdf

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Global Survey: Cellular and Wi-Fi Access

November 11th, 2009

From: http://www.stoke.com/News/pr/pr111109.asp as discussed at http://gigaom.com/2009/11/11/if-mobile-carriers-dont-address-demand-for-wi-fi-ad-supported-services-will/

  • Price dictates provider: Overwhelmingly, (85.9%) respondents chose price as the most important factor in selection of a WiFi access provider, with high quality national and international coverage a top priority for more than 60% of users. Ability to access applications was a significant factor in determining satisfaction with access while traveling.
  • Respondents pay for their own access: 72% of respondents pay for their own WiFi access, with the remainder having their bills picked up by their employer. 51% of users said they had been unpleasantly surprised by the size of a bill on their return from a trip.
  • Ability to access applications is key: Users confirmed that staying connected with business by accessing emails was the most important element of WiFi access (98.6%), with the ability to use VoIP and IM lagging at 42% and 34% respectively.
  • Stay connected for business: 40% of users said they want to be connected and available for business interaction at all times. Only 3% said their bosses actively require them to be connected. The overall user preference is to access their business network from wherever they are, at any time. Almost two thirds of respondents (65%) described themselves as network-centric, accessing the network whenever they needed to download materials rather than carrying their information with them.
  • Etiquette remains a factor: Half of the survey participants said they viewed checking messages during a meeting as impolite, although a strong sub-set of respondents (27.6%) felt that message-checkers were just making the best use of their time.
  • WiFi for data roaming: Most respondents said they use WiFi for data roaming (64.3%), with 41.8% of users confirming that they plan their WiFi usage in advance of traveling so they know where and how they can access the Internet. The remaining respondents tended to use WiFi on an ad hoc basis, primarily due to lack of awareness of where reliable WiFi access might be available.
  • WiFi data access in airplanes is a hit: 40% said it’s a great idea without reservations, since it will reduce their downtime. 50% approved of the idea as long as devices are forced onto silent mode. Only 9% disliked the concept of WiFi access in the air. (Voters were not asked to comment on voice cell phone usage.)
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Meraki: Wireless on Campus

November 10th, 2009

From http://search.sys-con.com/node/1179492

Meraki Higher Education Wireless Census:

  • Major increase in 802.11n adoption on campus
  • Surveyed 10,000 randomly selected devices in 24 higher education institutions, and compared them against activity seen by 10,000 randomly selected devices in general use network
  • Nearly twice as many devices surveyed on campus are 802.11n capable, compared to off-campus. 36% of on-campus devices were 802.11n capable, versus 21% of off-campus devices.
  • The iPhone is becoming a popular device both on- and off-campus accounting for 15% of all wireless devices
  • Students consume 3.3 times as much bandwidth per device as the typical Wi-Fi users
  • Video accounts for 70-80% of all bandwidth traffic on-campus

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Meraki Higher Education Census Methodology

The Meraki Higher Education Census surveyed 10,000 randomly selected clients in 24 higher education institutions in North America, and 10,000 randomly selected clients deployed in 2,116 general usage networks. The data was pulled during a one-month period, September 20, 2009 through October 20, 2009, while all higher education institutions were in session. All networks surveyed had five or more active access points, which was required for mobility comparison. The purpose was to identify wireless usage trends in higher education institutions.

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