From: http://www.stoke.com/News/pr/pr111109.asp as discussed at http://gigaom.com/2009/11/11/if-mobile-carriers-dont-address-demand-for-wi-fi-ad-supported-services-will/

• Price dictates provider: Overwhelmingly, (85.9%) respondents chose price as the most important factor in selection of a WiFi access provider, with high quality national and international coverage a top priority for more than 60% of users. Ability to access applications was a significant factor in determining satisfaction with access while traveling.
• Respondents pay for their own access: 72% of respondents pay for their own WiFi access, with the remainder having their bills picked up by their employer. 51% of users said they had been unpleasantly surprised by the size of a bill on their return from a trip.
• Ability to access applications is key: Users confirmed that staying connected with business by accessing emails was the most important element of WiFi access (98.6%), with the ability to use VoIP and IM lagging at 42% and 34% respectively.
• Stay connected for business: 40% of users said they want to be connected and available for business interaction at all times. Only 3% said their bosses actively require them to be connected. The overall user preference is to access their business network from wherever they are, at any time. Almost two thirds of respondents (65%) described themselves as network-centric, accessing the network whenever they needed to download materials rather than carrying their information with them.
• Etiquette remains a factor: Half of the survey participants said they viewed checking messages during a meeting as impolite, although a strong sub-set of respondents (27.6%) felt that message-checkers were just making the best use of their time.
• WiFi for data roaming: Most respondents said they use WiFi for data roaming (64.3%), with 41.8% of users confirming that they plan their WiFi usage in advance of traveling so they know where and how they can access the Internet. The remaining respondents tended to use WiFi on an ad hoc basis, primarily due to lack of awareness of where reliable WiFi access might be available.
• WiFi data access in airplanes is a hit: 40% said it’s a great idea without reservations, since it will reduce their downtime. 50% approved of the idea as long as devices are forced onto silent mode. Only 9% disliked the concept of WiFi access in the air. (Voters were not asked to comment on voice cell phone usage.)