Here are the results of an extensive study conducted by Nielsen over whether people have purchased or willing purchase any of the following content online. The percentage of users who answered in the affirmative is offered alongside
Music : 57%
Theatrical movies : 57%
Games : 51%
Professionally produced videos (and TV shows) : 50%
Magazines : 49%
Newspapers : 42%
Internet only news sources : 36%
Radio (Music) : 32%
Podcasts : 28%
Social communities : 28%
Radio (News talk) : 26%
Consumer generated video : 24%
Blogs : 20%
From: http://techcrunchies.com/consumer-willingness-to-pay-for-online-content/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+Techcrunchies+(TechCrunchies)