From: http://saunderslog.com/2009/11/12/boingos-sponsored-hot-spot-program-is-clever-marketing/ and http://www.businesswire.com/portal/site/google/?ndmViewId=news_view&newsId=20091110005382&newsLang=en
Boingo announced that recent Wi-Fi access sampling campaigns have generated up to 35% increases in revenue at select airports, while delivering click-through rates of up to 39% for sponsors.
These campaigns typically offer travelers 15 to 20 minutes of complimentary Internet access in exchange for watching a 30-second video where the user is engaged directly with the brand. Other opportunities to engage consumers include lead generation, product and service trials, social media applications, location-based searches, customer surveys and downloadable content.
