Posts Tagged ‘response rate’

Mobile Advertising More Effective Than Regular Internet Advertising?

December 17th, 2009
  • Mobile ads are 30 times more effective than Internet ads.
  • The average successfulness of individual SMS/MMS campaigns was approximately 27 times higher than in the case of Internet banner campaigns.
  • It is estimated that half of the world’s humans now carry a mobile phone, approaching the 4-billion mark, yet Gartner’s latest figures put the number of installed PCs worldwide at only 1 billion units — and not all of these have Internet access. The gap between mobile and PC ownership is even greater in developing markets.
  • The average mobile response rate was 2.72 percent. In the case of the most successful campaign, the response rate reached 11.78 percent. The least successful mobile campaign had a response rate of 0.29 percent, which was still three times higher than the average response rate for Internet campaigns.

From: http://www.mobilemarketer.com/cms/opinion/columns/4755.html

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Parks Associates: Mobile Advertising

November 20th, 2009

Text messages and banners on the mobile web are the most noticeable kinds of wireless ads

mobile video and click-to-call campaigns draw the best response from consumers.

Text-only ads generated the highest recall rates of 11 types of mobile come-ons, with 49 percent of respondents saying they noticed such pitches all or some of the time. Ads at the top of a mobile web page were the second-most noticeable, with 45 percent of users recalling them. Click-to-call ads fared worst, with 27 percent of people noticing them, and movie trailers were recalled by only 31 percent.

Movie trailers drew a 38 percent response rate, outperforming all other ad types, while 35 percent responded to click-to-call campaigns.

text-only ads managed to draw responses from only 26 percent of users, and ads atop web pages generated a 30 percent response rate.

screengrab
From: http://gigaom.com/2009/11/19/choosing-the-right-tool-is-key-for-mobile-advertisers/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+OmMalik+(GigaOM)

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