Communications Stats and Figures » screen http://www.ivegonemobile.com/Statsfigures Thu, 22 Jul 2010 21:03:36 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Average Handset http://www.ivegonemobile.com/Statsfigures/average-handset/ http://www.ivegonemobile.com/Statsfigures/average-handset/#comments Tue, 27 Apr 2010 17:52:48 +0000 Adam Somer http://www.ivegonemobile.com/Statsfigures/average-handset/

From: http://www.fiercewireless.com/europe/pages/analyzing-worlds-handset-launches-february-0?utm_medium=nl&utm_source=internal

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]]> http://www.ivegonemobile.com/Statsfigures/average-handset/feed/ 0 Ford’s Success In Mobile Marketing http://www.ivegonemobile.com/Statsfigures/fords-success-in-mobile-marketing/ http://www.ivegonemobile.com/Statsfigures/fords-success-in-mobile-marketing/#comments Thu, 11 Feb 2010 15:27:12 +0000 Adam Somer http://www.ivegonemobile.com/Statsfigures/2010/02/11/fords-success-in-mobile-marketing/ Ford ran a campaign on the Idle Screen and achieved a 20% click-through rate. Compare that with average click-through rates on the 6th mass media legacy PC based internet banner ads, which get 0.2% click through rates. So Ford achieved literally not 10x better response rates, but 100x better response rates. Awesome. They hit 1 million customers, and received 200,000 visits from those.

From: http://communities-dominate.blogs.com/brands/2010/02/idle-screen-idle-screen-ford-got-20-click-through-rates-on-idle-screen-ads.html

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