Posts Tagged ‘sms’
What are Adults Users Doing with thier Cell Phones
March 8th, 2010
Mobile Services Used (2008-2009 Comparison)
February 16th, 2010U.S. and U.K. Text Messaging Usage
February 11th, 2010-
In 2009 the UK sent an average of 265 million text messages and 1.6 million picture messages daily. Over the entirety of 2009, 96.8 billion text messages were sent
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US daily text messages average 4.1 billion messages.
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When adjusted for population, this comes out to just about 14 text messages per person per day. The UK average comes out to just over four text messages per person per day.
True Mobile Price Per Minute
February 2nd, 2010
Internet Usage by Tweens
January 27th, 2010Tweens (8-14) have never experienced life without mobile phones and internet and without doubt rely on it for a lot of things. A study conducted by Walt Disney across six European countries – UK, Spain, Germany, Italy, France, Poland showed the following usage behavior among pre-teenagers
Number of kids who access the internet : 80%
Tweens who use internet for games : 74%
Tweens who use internet for homework : 59%
Most popular way to communicate with friends
Face-to-face communication : 30%
SMS : 15%
Online chat : 14%
Cell Phone : 10%
Calls vs. SMS
January 4th, 2010
Text Messaging Volumes
December 22nd, 2009Here is the number of SMS messages sent in the month of December in US over the past six years:
2003 : 2.1 billion
2004 : 4.7 billion
2005 : 9.8 billion
2006 : 18.7 billion
2007 : 48.1 billion
2008 : 110.4 billion
At the same time, the number of mobile phone subscribers has risen 70% from 159 million to 270 million in these six years.
U.S. Census: New Wireless Numbers
December 17th, 2009The U.S. Census Bureau reports that the number of text messages sent on cell phones more than doubled from 2007 to 2008.
Forty-eight billion text messages were sent in 2007. By 2008, that number soared to 110 billion, according to the Bureau’s 2010 Statistical Abstract.
The bureau also reported there were more than 270 million wireless subscribers in 2008. They paid an average monthly bill of $50 with the average call lasting 2.5 minutes.
In 2007, the average consumer spent $1,110 on phone services. Residential telephone and pay phone services made up 43 percent of total expenditures, with cell phone service comprising 55 percent and phone cards and pager services making up the remaining 2 percent.
From: http://www.wirelessweek.com/News/2009/12/Texting-More-Than-Doubled-Last-Year-Reports-Census/
Mobile Advertising More Effective Than Regular Internet Advertising?
December 17th, 2009- Mobile ads are 30 times more effective than Internet ads.
- The average successfulness of individual SMS/MMS campaigns was approximately 27 times higher than in the case of Internet banner campaigns.
- It is estimated that half of the world’s humans now carry a mobile phone, approaching the 4-billion mark, yet Gartner’s latest figures put the number of installed PCs worldwide at only 1 billion units — and not all of these have Internet access. The gap between mobile and PC ownership is even greater in developing markets.
- The average mobile response rate was 2.72 percent. In the case of the most successful campaign, the response rate reached 11.78 percent. The least successful mobile campaign had a response rate of 0.29 percent, which was still three times higher than the average response rate for Internet campaigns.
From: http://www.mobilemarketer.com/cms/opinion/columns/4755.html
