According to San Bruno, Calif.-based startup Devicescape, nearly 68 percent of 3,000 people surveyed said they’d watch ads in exchange for free Wi-Fi. About 16 percent, however, want nothing to do with ads and are happy to pay for their access. Nearly 25 percent said that they are willing to pay up to $3 an hour for Wi-Fi.
From December 9-14 survey of 4,068 consumers:
Forty-two percent of respondents now report they own a smart phone – up 3-pts since September.
Going forward, 12.8% of respondents say they plan on buying a smart phone in the next 90 days – the second highest percentage ever recorded in a ChangeWave survey.
From: http://www.changewaveresearch.com/articles/2010/01/smart_phone_20100104.html
The percent of survey respondents to whom Facebook was a favorite
2005 : 8.2%
2006 : 11.6%
2007 : 12.2%
2008 : 15.7%
2009 : 27.4%
| Mobile Media Consumption by Operating System (Percent of Operating System Users) Three Month Average Ending September 2009 United States Source: comScore MobiLens |
||||||
| Operating System Penetration by Media Category | ||||||
| Mobile Media | News/Info Browser | Any App | Social Networking | Instant Messenger | ||
| Apple | 94% | 87% | 80% | 83% | 58% | 43% |
| Android | 92% | 63% | 80% | 82% | 52% | 46% |
| Smartphone | 80% | 70% | 65% | 59% | 43% | 37% |
| Non-Smartphone | 26% | 12% | 14% | 13% | 8% | 10% |
| Intended Smartphone Purchasers Which phone to you plan to buy in the next 3 months? Custom Survey, n = 2,300 November 2009 United States Source: comScore, Inc. |
|
| Device | % of Respondents |
| Blackberry Pearl | 18% |
| iPhone 3GS | 14% |
| Blackberry Storm | 13% |
| Blackberry Curve | 11% |
| Verizon Droid | 8% |
| iPhone 3G | 6% |
| T-Mobile MyTouch | 5% |
| Blackberry Bold | 4% |
| Blackberry Tour | 3% |
| Other Android Device | 3% |
| Palm Pre | 2% |
| Other Blackberry | 2% |
| AT&T Tilt | 2% |
| T-Mobile G1 | 1% |
| Palm Centro | 1% |
| None of the Above | 8% |
From: http://comscore.com/Press_Events/Press_Releases/2009/12/Android_Crashing_the_Smartphone_Party
84 percent of U.S. mobile-phone customers are very or somewhat satisfied with their service
Some estimates place the number of U.S. mobile-phone customers at 270 million.
42 percent of mobile customers who wanted to switch service did not do so because they didn’t want to pay an early termination fee
34 percent of mobile-phone customers received unexpected charges on their bills
31 percent had difficulty understanding their bill at least some of the time,
Carriers serving about 94 percent of the postpaid mobile market have prorated early termination fees
There are many choices available for consumers, including options that do not have any early termination fees such as unsubsidized handsets without a contract and a prepaid plan that has no contract. More than 20 percent of American wireless consumers choose these options.
From: http://www.pcworld.com/article/184231/
Only 63 percent of HD owners believing they are watching HD, is the fact that 13 percent of the respondents said they’d never heard of Hi-Def.
From: http://hd.engadget.com/2009/11/25/survey-says-13-percent-have-never-heard-of-hi-def/
A recent study put out by BIGresearch took a look at the current composition of mobile marketing’s audience, and the results may surprise you. A key finding, and one that may seem ominous to any mobile marketer, is that since June of 2008, the percentage of people who don’t like mobile marketing has increased. More specifically, 67 percent don’t like text ads (vs. 64 percent last year), 60 percent don’t like voicemail ads (up from 57 percent) and 60 percent don’t like video ads (up from 56 percent).
Likewise, there’s also been an increase in the number of people saying that mobile marketing is an invasion of privacy — 52 percent of respondents, up from 50 percent in 2008 — as well as an increase in those saying marketers must get permission for such advertising- 58 percent as opposed to 56 percent a year ago. This proves once again how important proper targeting and privacy are when constructing mobile campaigns.
From: http://www.mobilemarketingwatch.com/user-distaste-for-mobile-marketing-is-growing-4452/
From: http://mhgoldberg.com/blog/2009/11/shift-to-real-time.html
Full report here in PDF: http://sandvine.com/downloads/documents/2009%20Global%20Broadband%20Phenomena%20-%20Executive%20Summary.pdf
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