Posts Tagged ‘text’

Mobile Content Usage, Top Smartphone Platforms, Top Mobile OEMs

March 11th, 2010
Top Mobile OEMs
3 Month Avg. Ending Jan. 2010 vs. 3 Month Avg. Ending Oct. 2009
Total U.S. Age 13+
Source: comScore MobiLens
Share (%) of Mobile Subscribers
Oct-09 Jan-10 Point Change
Total Mobile Subscribers 100.0% 100.0% N/A
Motorola 24.1% 22.9% -1.2
LG 22.0% 21.7% -0.3
Samsung 21.0% 21.1% 0.1
Nokia 9.3% 9.1% -0.2
RIM 6.4% 7.8% 1.4
Top Smartphone Platforms
3 Month Avg. Ending Jan. 2010 vs. 3 Month Avg. Ending Oct. 2009
Total U.S. Age 13+
Source: comScore MobiLens
Share (%) of Smartphone Subscribers
Oct-09 Jan-10 Point Change
Total Smartphone Subscribers 100.0% 100.0% N/A
RIM 41.3% 43.0% 1.7
Apple 24.8% 25.1% 0.3
Microsoft 19.7% 15.7% -4.0
Google 2.8% 7.1% 4.3
Palm 7.8% 5.7% -2.1



Mobile Content Usage
3 Month Avg. Ending Jan. 2010 vs. 3 Month Avg. Ending Oct. 2009
Total U.S. Age 13+
Source: comScore MobiLens
Share (%) of U.S. Mobile Subscribers
Oct-09 Jan-10 Point Change
Total Mobile Subscribers 100.0% 100.0% N/A
Sent text message to another phone 62.0% 63.5% 1.5
Used browser 26.8% 28.6% 1.8
Played games 21.3% 21.7% 0.4
Used Downloaded Apps 18.3% 19.8% 1.5
Accessed Social Networking Site or Blog 13.8% 17.1 % 3.3
Listened to music on mobile phone 11.6% 12.8% 1.2

From: http://www.comscore.com/Press_Events/Press_Releases/2010/3/comScore_Reports_January_2010_U.S._Mobile_Subscriber_Market_Share

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What are Adults Users Doing with thier Cell Phones

March 8th, 2010

From: http://www.businessinsider.com/chart-of-the-day-barely-a-quarter-of-cellphone-owners-use-the-mobile-web-2010-2

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U.S. and U.K. Text Messaging Usage

February 11th, 2010
  • In 2009 the UK sent an average of 265 million text messages and 1.6 million picture messages daily. Over the entirety of 2009, 96.8 billion text messages were sent
  • US daily text messages average 4.1 billion messages.
  • When adjusted for population, this comes out to just about 14 text messages per person per day. The UK average comes out to just over four text messages per person per day.

From: http://www.readwriteweb.com/archives/americans_sending_4x_as_many_texts_messages_as_bri.php?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+readwriteweb+(ReadWriteWeb)

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Kids Consuming Mobile Media

February 1st, 2010
  • Young people in the U.S. now spend 49 minutes each day listening to music, playing games and watching video content on their mobile phones
  • Kids spend 33 minutes per day talking on their phones.
  • 66 percent of young people ages 8 to 18 now own mobile handsets, up from 39 percent five years ago
  • 76 percent own iPods or rival MP3 players, increasing from 18 percent five years earlier.
  • Although the amount of time spent watching regularly-scheduled TV dropped by 25 minutes a day between 2004 and 2009–the first-ever decline reported over the course of the study–total television consumption increased from 3 hours and 51 minutes to 4 hours and 29 minutes per day thanks to the rise in alternative, time-shifted viewing channels like mobile phones and portable media devices.
  • Teens in grades 7 to 12 now spend an average of 95 minutes per day sending or receiving text messages. Time spent texting was not counted as media use in the study.

From: http://www.fiercemobilecontent.com/story/u-s-kids-spending-close-hour-day-consuming-mobile-media/2010-01-20?utm_medium=rss&utm_source=rss&cmp-id=OTC-RSS-FMC0

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Instant Messaging Apps Comparison – Networks and Cost

January 4th, 2010

IM5

From: http://appadvice.com/appnn/2010/01/instant-messaging-apps-comparison-chart/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+AppAdvice+(AppAdvice)

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Text Messaging Volumes

December 22nd, 2009

Here is the number of SMS messages sent in the month of December in US over the past six years:

2003 : 2.1 billion
2004 : 4.7 billion
2005 : 9.8 billion
2006 : 18.7 billion
2007 : 48.1 billion
2008 : 110.4 billion

At the same time, the number of mobile phone subscribers has risen 70% from 159 million to 270 million in these six years.

From: http://techcrunchies.com/text-messaging-volumes-in-usa/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+Techcrunchies+(TechCrunchies)

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U.S. Census: New Wireless Numbers

December 17th, 2009

The U.S. Census Bureau reports that the number of text messages sent on cell phones more than doubled from 2007 to 2008.

Forty-eight billion text messages were sent in 2007. By 2008, that number soared to 110 billion, according to the Bureau’s 2010 Statistical Abstract.

The bureau also reported there were more than 270 million wireless subscribers in 2008. They paid an average monthly bill of $50 with the average call lasting 2.5 minutes.

In 2007, the average consumer spent $1,110 on phone services. Residential telephone and pay phone services made up 43 percent of total expenditures, with cell phone service comprising 55 percent and phone cards and pager services making up the remaining 2 percent.

From: http://www.wirelessweek.com/News/2009/12/Texting-More-Than-Doubled-Last-Year-Reports-Census/

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BIA/Kelsey/ConStat: Non-Voice Smartphone Usage Up Significantly

December 8th, 2009

Among mobile consumers surveyed in October, 18.5 percent searched the Internet for products or services in their local area, up from 15.6 percent in 2008. Almost 17 percent connected with a social network such as MySpace or Facebook, up from 9.6 percent in 2008.

Additional results from the study show a growing class of “heavy users” of non-voice services. For example, the percentage of users making more than 10 mobile Internet accesses per week continues to increase significantly, now representing over one-fifth of all mobile users. Among mobile users, 48.2 percent sent or received more than 10 text messages per week, 21 percent had more than 10 Internet accesses per week and 20 percent sent or received more than 10 e-mails per week.

From: http://www.wirelessweek.com/News/2009/11/Survey-Non-Voice-Smartphone-Usage-Up/

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Parks Associates: Mobile Advertising

November 20th, 2009

Text messages and banners on the mobile web are the most noticeable kinds of wireless ads

mobile video and click-to-call campaigns draw the best response from consumers.

Text-only ads generated the highest recall rates of 11 types of mobile come-ons, with 49 percent of respondents saying they noticed such pitches all or some of the time. Ads at the top of a mobile web page were the second-most noticeable, with 45 percent of users recalling them. Click-to-call ads fared worst, with 27 percent of people noticing them, and movie trailers were recalled by only 31 percent.

Movie trailers drew a 38 percent response rate, outperforming all other ad types, while 35 percent responded to click-to-call campaigns.

text-only ads managed to draw responses from only 26 percent of users, and ads atop web pages generated a 30 percent response rate.

screengrab
From: http://gigaom.com/2009/11/19/choosing-the-right-tool-is-key-for-mobile-advertisers/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+OmMalik+(GigaOM)

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