From: http://www.emarketer.com/blog/index.php/mobile-advertising-more-effective-online-ads/
Posts Tagged ‘text’
The Effectiveness of Mobile Ads
June 1st, 2010
Mobile Content Usage
June 1st, 2010
iPad Sales
May 19th, 2010Apple said it’s sold a million iPad devices in just 28 days – less than half time time it took to sell the same amount of iPhone handsets in 2007 (74 days). The company also said that iPad owners have downloaded more than 12 million applications from the iTunes App Store – there are currently some 5,000 software titles specific to the iPad – and 1.5 million e-books from the iBookstore.
In the first two days following the release of the WiFi-only iPad, Apple reported one million app and 250,000 e-book downloads. Less than four weeks later, app downloads are up by a factor of 12, e-book downloads have increased nearly six-fold
Mobile Advertising
May 19th, 2010- Under Apple’s iAd program, Apple says app developers will receive 60 percent of the revenue with Apple getting the other 40 percent.
- Overall, 85 million iPhones and iPod touches have been sold to date worldwide, and Apple estimates users spend 30 minutes a day using applications.
From: http://www.dailywireless.org/2010/04/30/apples-iad/
Mobile Content Usage, Top Smartphone Platforms, Top Mobile OEMs
March 11th, 2010| Top Mobile OEMs 3 Month Avg. Ending Jan. 2010 vs. 3 Month Avg. Ending Oct. 2009 Total U.S. Age 13+ Source: comScore MobiLens |
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| Share (%) of Mobile Subscribers | |||
| Oct-09 | Jan-10 | Point Change | |
| Total Mobile Subscribers | 100.0% | 100.0% | N/A |
| Motorola | 24.1% | 22.9% | -1.2 |
| LG | 22.0% | 21.7% | -0.3 |
| Samsung | 21.0% | 21.1% | 0.1 |
| Nokia | 9.3% | 9.1% | -0.2 |
| RIM | 6.4% | 7.8% | 1.4 |
| Top Smartphone Platforms 3 Month Avg. Ending Jan. 2010 vs. 3 Month Avg. Ending Oct. 2009 Total U.S. Age 13+ Source: comScore MobiLens |
|||
| Share (%) of Smartphone Subscribers | |||
| Oct-09 | Jan-10 | Point Change | |
| Total Smartphone Subscribers | 100.0% | 100.0% | N/A |
| RIM | 41.3% | 43.0% | 1.7 |
| Apple | 24.8% | 25.1% | 0.3 |
| Microsoft | 19.7% | 15.7% | -4.0 |
| 2.8% | 7.1% | 4.3 | |
| Palm | 7.8% | 5.7% | -2.1 |
| Mobile Content Usage 3 Month Avg. Ending Jan. 2010 vs. 3 Month Avg. Ending Oct. 2009 Total U.S. Age 13+ Source: comScore MobiLens |
|||
| Share (%) of U.S. Mobile Subscribers | |||
| Oct-09 | Jan-10 | Point Change | |
| Total Mobile Subscribers | 100.0% | 100.0% | N/A |
| Sent text message to another phone | 62.0% | 63.5% | 1.5 |
| Used browser | 26.8% | 28.6% | 1.8 |
| Played games | 21.3% | 21.7% | 0.4 |
| Used Downloaded Apps | 18.3% | 19.8% | 1.5 |
| Accessed Social Networking Site or Blog | 13.8% | 17.1 % | 3.3 |
| Listened to music on mobile phone | 11.6% | 12.8% | 1.2 |
What are Adults Users Doing with thier Cell Phones
March 8th, 2010
U.S. and U.K. Text Messaging Usage
February 11th, 2010-
In 2009 the UK sent an average of 265 million text messages and 1.6 million picture messages daily. Over the entirety of 2009, 96.8 billion text messages were sent
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US daily text messages average 4.1 billion messages.
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When adjusted for population, this comes out to just about 14 text messages per person per day. The UK average comes out to just over four text messages per person per day.
Kids Consuming Mobile Media
February 1st, 2010-
Young people in the U.S. now spend 49 minutes each day listening to music, playing games and watching video content on their mobile phones
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Kids spend 33 minutes per day talking on their phones.
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66 percent of young people ages 8 to 18 now own mobile handsets, up from 39 percent five years ago
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76 percent own iPods or rival MP3 players, increasing from 18 percent five years earlier.
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Although the amount of time spent watching regularly-scheduled TV dropped by 25 minutes a day between 2004 and 2009–the first-ever decline reported over the course of the study–total television consumption increased from 3 hours and 51 minutes to 4 hours and 29 minutes per day thanks to the rise in alternative, time-shifted viewing channels like mobile phones and portable media devices.
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Teens in grades 7 to 12 now spend an average of 95 minutes per day sending or receiving text messages. Time spent texting was not counted as media use in the study.
Instant Messaging Apps Comparison – Networks and Cost
January 4th, 2010
Text Messaging Volumes
December 22nd, 2009Here is the number of SMS messages sent in the month of December in US over the past six years:
2003 : 2.1 billion
2004 : 4.7 billion
2005 : 9.8 billion
2006 : 18.7 billion
2007 : 48.1 billion
2008 : 110.4 billion
At the same time, the number of mobile phone subscribers has risen 70% from 159 million to 270 million in these six years.
