Appearing in the top 100 list of an app store increases new users by an average of 2.3 X. Greater gains result from appearing in the top 25 and top 10 lists, often an order of magnitude.
The average application price cut increases demand by 130%. The average price increase drops demand to 25%
Users stop using the average application very quickly. Long term users are generally 1% of total downloads
Average ‘free vs paid’ ratios: total unique users 7.5 to 1, total number of times used 6.6 to 1, total time spent using the application 3.9 to 1.
Advertising rates of $0.54-$2.00 CPM are typical








From: http://www.slideshare.net/pinchmedia/iphone-appstore-secrets-pinch-media



