Mobile ad network Millennial Media, which claims that its mobile advertising network reaches 83 percent of 72 million mobile web users in the U.S., is reporting that Android ad requests grew 77% month over month, and have grown 282% since January. This growth is higher than the rise in impressions in March, which clocked in at 72%.
Although the Apple OS had a month-over-month decrease of 8% it still remained the leading OS on Millennial’s network in April with 62% share of Smartphone impressions. RIM’s BlackBerry remained the second largest OS on Millennial’s network for the ninth consecutive month with a 3% increase month-over-month and a 17% share of impressions. Android’s took a 10% share of impressions for the month of April.
















